30

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The Independent critic Annabel Nugent thought it was distinguished because of its inclusion of optimistic love songs, unlike her previous albums. The Sam Brown-directed music video for the song was uploaded on Adele's YouTube channel on 12 January 2022.

On the weekend of 1 October, a series of advertising hoardings and projections displaying the number "30" appeared in various locations across the globe, with reports that it could be tied to Adele's forthcoming studio album, 30.

All image and audio content is used by permission of the copyright holders or their agents, and/or according to fair dealing as per the UK Copyright, Designs and Patents Act 1988. Neil McCormick of The Daily Telegraph believed it features "powerhouse" songs, "intense" emotions and "bravura" performances. The next day, Adele officially announced a 15 October release for the album's lead single, " Easy On Me", with a clip of its music video on her social media accounts. Adele wanted to create a "safe space" during the album's recording and opted to work with fewer people than on her previous project 25. In Japan, 30 debuted at number five on the Oricon Japanese Albums chart and number four on the Billboard Japanese Albums Chart, while reaching number sixty-eight on the Gaon Album Chart in South Korea.

CNN reported that 30 contributed largely to rise of both vinyl sales and CD sales, and they were reported to be up for the first time in 17 years.Heavily inspired by the Judy Garland biopic, [23] Adele was attracted to the new sounds, chords and cadences Göransson introduced to her which led to the song "Strangers by Nature". Adele received four nominations at the Brit Awards 2022, winning three: British Album of the Year for 30, Song of the Year for "Easy on Me", and Artist of the Year. On 15 February 2020, Adele announced at a friend's wedding that her fourth studio album would be out by September 2020. Originally a 15-minute song, inspired by Elton John and Bernie Taupin, "I Drink Wine" was written by Adele to express her remorse for not being present for a close friend and was later cut short following label feedback. In the edit page, go to the 'Metadata' tab and add your Juno artist, label or release page for listeners to purchase your release / releases.