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The most famous building in the Vale is Glamis Castle which appears on every bottle of Strathmore Spring. In this period Barr wrote themselves into Scottish history with the launch in 1901 of their original recipe IRON BREW. IRN-BRU captured the mood of the Scottish nation as it prepared to back the national team at the Commonwealth Games with the launch of a new TV advert. The new recipe contains 10% fruit juice with no artificial flavourings, artificial sweeteners or artificial colours to appeal to more health conscious consumers.
The three-year deal sees AG Barr’s range of brands – including IRN-BRU, Scotland’s favourite soft drink, Strathmore Water and Barr Cola – support the Scotland national team, Scotland 7s team and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby. Get to know our pros Lachlan Blair and Katy Winton as they show us what it takes to be a true force of nature. Halfords Group plc, the UK's largest provider of Motoring and Cycling products and services, announced that Bridgestone, a leading global mobility company, has acquired a 5% stake in its automotive. One of the most memorable: ‘Your other national drink – made in Scotland from girders’ confirmed IRN-BRU’s popular status as a national brand.
Five million IRN-BRU heritage cans – enough for everyone in Scotland – were produced as part of ‘Homecoming’. Barr’s IRON BREW joined an established and popular range of products including ‘Wee Macgregor Brew’, ‘Japanese Plum’ and ‘Raspberry Cider’. As it turned out the regulations were modified when they finally went through in 1964, but the company had gone ahead with their plans to change the name and launched the phonetic respelling of the brand as IRN-BRU.
One of the UK’s fastest growing, independently owned, coffee and bakery brands, Cornish Bakery, has opened the doors to its 58th location in the Victorian spa town of Harrogate in Yorkshire. A dramatic launch - staged in Glasgow's George Square - saw former AG Barr Chairman Robin Barr pull the first ever bottle of Fiery IRN-BRU from a blazing furnace, in scenes reminiscent of IRN-BRU's legendary 'made in Scotland from girders' past. Project manager of world foods, at Asda, Louise Slevin, comments: “We’re excited to launch our biggest Diwali ever! Barr Soft Drinks employees will also raise funds for the charity that supports people affected by mental health problems including friends, family and carers.
Both Barr Falkirk and Barr Glasgow were among hundreds of soft drinks businesses operating in Scotland towards the end of the nineteenth century. In the later development of the site a new 330ml canning line was installed in 2007 capable of producing 690 million cans per year. In 2008 D’N’B announced a new two-year sponsorship deal and became the official soft drink of the Rugby League, the Super League and the National League. BRU-JET was IRN-BRU’s biggest ever instant win on-pack promotion with 100 seats on the BRU-JET to be won by consumers. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.
Barr achieved national distribution throughout Scotland, England and Wales as a result of the purchase of Tizer, which was started by the Pickup family in Bristol in 1907 and became a public company in 1936. The opening ceremony was carried out by three times Formula One World Racing Champion Sir Jackie Stewart.AG Barr pledges its support for the Clean Up Scotland mass-engagement campaign organised by Scotland’s charity for the environment, Keep Scotland Beautiful (KSB).
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