BURBERRY The Beat Men Eau de Toilette

Product Information

The second Hero hits your skin, the bright, fresh bergamot citrus gives you an immediate boost of confidence. It has an uplifting fresh-fizzy feel to it. This push towards modernity is perfectly expressed by The Beat, which is marketed towards a modern, yet sophisticated woman of any age. Invigorating and energetic, The Beat is for any woman who wants to show off her zeal for music and zest for life. When to Wear It I spent some time listening to the music that Burberry reportedly gave to perfumers Dominique Ropion, Olivier Polge and Beatrice Piquet to get them in the right mindset for The Beat (Kasabian, Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis). It is par for the course, I suppose, that the music is far edgier than the juice they came up with? Presumably they're hoping to reach a wider audience than you'd get with a fragrance that evoked Dirty Pretty Things' Gin and Milk, and I shouldn't think anybody was going to go looking for edgy from Burberry anyway. The Beat is described as a sparkling floral woody fragrance; the notes feature bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood. It starts very bright, with tart fruit and juicy citrus. There is lots of pink pepper (can anybody remember what perfumes smelled like before pink pepper became obligatory?) and a teensy little pinch of cardamom. The heart is sheer bluebell-ish florals, still very bright; the base is cool and pale and summery, and smoothed over with a smidgen of iris. The ad copy calls The Beat "carnal, slightly wild", but that is the usual nonsense — there is nothing even vaguely carnal about it. It smells young and cheerful and clean, and is a pretty good match with the mood of the print ad. When it starts to dry down… sweet cherry pipe tobacco and a leather, smoky woody vibe join the party — giving it a sweet, spicy, fruity green vibe.

Burberry Brit Rhythm Intense smells nothing like the original Burberry Brit (which is a spicy powdery rose scent). Burberry the Beat is an EDT and has moderate projection… but be careful not to overspray. And in our tests, it lasted about 6-8 plus hours. Brit Rhythm Intense is an EDT and has great projection for up to 3 hours… then starts to settle down. Lasts about 6–8 plus hours. Mr Burberry Indigo is an EDT and projects good for up to 2 hours… then becomes more subtle and sits close to the skin. Lasts about 6–7 plus hours. Perfect for casual use, family events, dinner with friends. If you go with one spray it could also make a nice office scent. Elegant, Warm & ComfortingAnd suitable for all seasons (just adjust your sprays)… But where it truly shines is in the summer. Burberry Touch opens up with a blast of violet leaf mixed with a hint of citruses and pepper — to give you a semi-sweet, slightly powdery, clean soapy spicy vibe. It projects nicely for the first few hours… then becomes more subtle and sits closer to the skin. Lasts around 7–8 plus hours. This is super versatile: all ages, all seasons, any occasion. That said… it’s more suited for the spring and summer. This is super safe and versatile: dressed up, dressed down, all ages, and just about all occasions. Perfect for the office and casual wear.

With model Agyness Deyn as its face, Beat is targeting a young, urban and hip crowd, said Burberry's creative director Christopher Bailey. "The mood of the fragrance is young, modern, energetic, dynamic, expressive, fun, vigour, verve and spiritedness ... All words that describe the mood, inspiration and sense of ebullience that we wanted to evoke." (via Cosmetics International, 12/14/2007) Hero is an EDT and is light and airy, and projects mildly off the skin (say, half an arm’s length) for up to 1-2 hours, then sits courteously close to the skin — giving off nice, gentle wafts when you move about. It smells SUPER fresh, and gives you that just-out-of-the-shower clean, confident feeling. Ain’t complaining. 🙂 Clean & Confident This is a carefree, casual, everyday fragrance — that is perfect for the weekends! (Hence the name.) 🙂Burberry Touch is an EDT and is not a projection monster. It’s soft and refined… and doesn’t shout out for attention. Soft & Refined And hat’s off to Burberry… this is perfectly blended and smells natural. And in my opinion, is one of the best tobacco fragrances on the market. Cool Weather If you’re looking for a flamboyant scent that is going to dominate the room… or something hyper complex or “ off the beaten path”, then you’re going to be sorely disappointed, because this one is… Beautifully Simple Therefore, it’s tailor-made for situations when you don’t want to offend other people around you, but you still want to have that fresh, clean, appealing confidence. So…

When it starts to settle… the star of the show, the leather, makes an appearance. And is eventually joined with some woods and vanilla to smooth everything over. Nice. Now, I’ll be straight with you; lasting performance was a bit iffy — it was all over the place. In our tests, depending on the wearer and temperature, it lasted anywhere from 4–8 hours. So your mileage may vary. Burberry Weekend is an EDT concentration and has average projection for the first 2 hours… then becomes more subtle. So many reviewers are saying that this fragrance is too harsh and too peppery, I find this fragrance more spicy than peppery. Perhaps it is just the way my nose perceives this fragrance. I also get a lot of violet and sweet, juicy fruits. And as soon as the citrus dissipates, freshly-cut cedarwood makes itself known — joined with some juniper and a sprinkling of pepper.By the way, it makes for an absolute killer office scent, as it has a professional vibe to it. Modern & Minimalistic All of these vibrant tones are balanced by base notes of white musk and cedar, which provide a more subtle and calm undertone.