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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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Deciding that you want to create a movement is only half the job. The other half involves campaigning to your dream customers about why you are the expert or the guide to lead them External beliefs story. Here I tell an Epiphany Bridge story that will break their false beliefs that some external force will keep them from being successful. Why? Because he was publishing not for an audience, but for himself. He needed to discover his voice and to see what topics and ideas people would actually respond to. Over time, you, too, will become better at creating and posting the things people care about, and your audience will grow. For our purposes with storytelling, the guide is the person who gives us the epiphany and the frameworks.

Once you’ve chosen your niche, it’s time to become a charismatic leader who can sell your product. The key here is to maintain absolute certainty about what you’re offering. This can take time, but one of the ways you can build up certainty is by publishing your messages daily through podcasts, Facebook, blogging, Snapchat, or whichever platform you prefer. Brunson describes how to utilize ‘The Big Domino,’ a major draw, to bring leads to an epiphany and, ultimately, a conversion biased toward your cause. Experiences. Next to each false belief that you listed, write out what type of experience they may have gone through that gave them that false belief Who doesn’t want to catch the attention of their potential customers? You will get almost everything reading this chapter of the book. Section 3: Your Moral Obligation

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Showing them that it didn’t just work for you, but it also worked for people just like them, is the key to getting them to believe in your framework. After you’ve completed your masterclass and have some results that prove what you can do for people, it’s finally time to start selling things and making money – which is what we’ll get started with in the next section. Servant: test your framework on yourself first and then on others to perfect it and ensure it produces the same (or better) results

Kinda like” bridge: if you need to teach a concept that’s past a third-grade level, say It’s kinda like…” and relate it to something customers already know He’s perfected this marketing process so well in his business that he provides you with a script to follow.Internal beliefs story. My Epiphany Bridge story is about how I discovered that I could actually do it and share examples of how others just like them have as well. Write down all the other vehicles that your dream customers have been using (without success) to try to get what they desire most The Diehard” is in love with the current product. Switching a Diehard to a new product requires a major identity shift Therefore, this segment of the book will teach you how you can perform a particular task properly. Once you have covered up the previous section, this section will allow you to get how things actually work in the marketing world. Section 5: What’s Next Epiphany Bridge Origin Story. Tell the origin story that helped you discover this new opportunity. Normally at least one slide for each of the 14 steps in this script

Give your framework a proprietary name: give it an easy name so people can remember the process by the name itselfIt’s a proven formula for telling stories that he learned from successful entrepreneurs and master movie storytellers. Section 3-4: Your Moral Obligation & the Funnels Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.” Once you have your offer in place, you can create a sales pitch presentation that you can use in what Russell likes to call the Perfect Webinar. Marketing Systems Furthermore, you will know the effective methods while communicating with your audience. The terminologies presented in the book are very realistic and we have enjoyed these a lot. You will be able to apply this learning effectively to your business for a long time. Section 2: Creating a Belief

The most powerful times to use trial closes are right after you’ve shared a case study or success story from one of your students. The Frustrated” also use the product they bought, but they hate it. They’re actively seeking a better product that can fit their desires. Switching a Frustrated person to a new product requires finding them, gaining their trust, and giving them a small amount of education Don’t answer the questions, just increase the curiosity for what they’re going to learn on the webinar THE WALL: what was the problem you hit within your current opportunity that start you on this new Journey?You will find 5 sections in this book. Therefore, we recommend you read the book thoroughly so that you can easily understand the concepts. Section 1: Creating Your Mass Movement Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career. To do that, you’ll need to figure out how to break down as many of your potential customers’ false beliefs as possible. To use a weight-loss example, say you think that one of your potential customers’ false beliefs might be, “If I try to lose weight, I’m going to be miserable.” Now that you’ve identified that potential false belief, imagine what experience they might have had that caused them to develop it in the first place. For instance, maybe it’s that they tried to lose weight last year by cutting carbs and ended up miserable.

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