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It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain. I love the combination of the apple flavor and ginger beer. The drink is very similar to a Moscow Mule but with fall flair. It really is a very simple, but festive drink. Ingredients Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch.
Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you. Hannah: Having had such a successful launch in the US, the business saw a great opportunity to rollout the product in Europe, leading with Germany to continue growing a strong brand in a large rum market. It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future.I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Captain Morgan Sliced Apple Spirit Drink is available in Asda stores across the country now, with a wider roll out in other retailers due next Spring. The captain has answered fans prayers, as there has been a huge surge in demand for flavoured spirits recently and the new spirit looks to be another crowd-pleaser. With its smooth, rich flavor and versatility, Captain Morgan is the perfect base for a variety of fall-inspired drinks.
Featuring autumnal flavours, the spirit is perfectly in time for Bonfire Night, as it officially went available today in Asda stores across the country. If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s.
Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered. So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Recipe: Using a heatproof mug or glass, add 50ml Captain Morgan Sliced Apple and 50ml apple juice. Add 100-150ml of boiling water and garnish with either a lemon wedge or some seasonal spices for a wintery twist. 1.25 units of alcohol.