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The word Sanrio comes from the Spanish words " san" (a shortened form of " santo"—"saint", "saintly", "sacred"—used in giving saints' names) and " río"("river"). The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Hello Kitty was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year. With a wide range of merchandise and collaborations, Sanrio's characters have captured the hearts of fans worldwide. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. Jewelpet was also adapted into an anime metaseries in 2009, which was also produced by Studio Comet, spanning 6 official seasons and one theatrical movie, making it the longest-running anime adaptation of a Sanrio franchise in history. Notable designers of Sanrio characters include Yuko Shimizu, original designer of Hello Kitty, Yuko Yamaguchi, lead designer for most of Hello Kitty's history and Miyuki Okumura, original designer of Cinnamoroll.The popular feline whose mouth is usually invisible has had both peaks and drops in sales over the years but always has been the highest contributor to Sanrio's sales. a game by Sanrio and Geechs got an anime adaptation produced by Bones in 2015 - and was licensed in the United States by Funimation. The all-new Hello Kitty 50 th Anniversary Cooler Collection, featuring a Little Playmate cooler and stainless steel 16-ounce can, are available now. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Besides selling their famed character goods, Sanrio also takes part in movie production and publishing.

Sanrio began its involvement in the production of TV and direct-to-video animation during the late 1980s and early 1990s, starting with the US-made Hello Kitty's Furry Tale Theater in 1987. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages.Get ready to do a little happy dance when you feast your eyes on our hand-picked selection of official Sanrio merchandise.