Fisher-Price Imaginext The Lion's Kingdom Castle medieval-themed playset with figures for preschool kids ages 3 to 8 years, HCG45

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Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price. Knows Your Name Dolls (Sesame Street, Dora the Explorer, Winnie the Pooh, and SpongeBob SquarePants)

Fisher Price Music Box Ferris Wheel #969. | Collectors Weekly". www.collectorsweekly.com . Retrieved 2021-06-02. Hernandez, Joe (2023-01-23). "Fisher-Price reminds customers of sleeper recall after more reported infant deaths". NPR. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. [13] Two years later, in November 1993, Mattel bought Fisher-Price. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name. a b "Love Blanche, Sophia, Rose, and Dorothy? Get Ready For a Golden Girls Convention in Illinois". Q985 . Retrieved 2021-12-09. Fisher-Price also designs and sells infant care products and has begun developing electronic toys [15] for preschoolers.a b Helmore, Edward (2020-06-13). "Ninety and still into toys: how Fisher-Price pulled a town out of depression". The Guardian . Retrieved 2022-04-21.

In 2004, Royal Caribbean Cruise lines launched Fisher-Price Cabanas, play laboratories for children on each of their cruise ships. [4] Products [ edit ] Madore T., James (1994-02-15). "FISHER-PRICE ADDS 70 NEW ITEMS INCLUDING ELECTRONIC LEARNING TOYS". Buffalo News . Retrieved 2022-04-21. Gross Sales of Mattels Fisher Price Brands Worldwide". Statista. Statista . Retrieved 15 June 2021. During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. [11] The 'Family House' was one of the more popular Little People playsets. [11] Herman Fisher retired at the age of 71 in 1969 and The Quaker Oats Company bought Fisher-Price the same year. [12]Grant, Tina; Derdak, Thomas (1995). International Directory of Company Histories. St. James Press. ISBN 978-1-55862-327-9. a b c Scott, Sharon M. (2009-12-09). Toys and American Culture: An Encyclopedia: An Encyclopedia. ABC-CLIO. ISBN 978-0-313-34799-3. a b Frankel, Todd (30 May 2019). "Fisher-Price invented a popular baby sleeper without medical safety tests and kept selling it, even as babies died". The Washington Post. No.30 May 2019 . Retrieved 24 November 2019. In 2009, Fisher-Price bought all toy rights to Thomas & Friends except for the Wooden Railway line. Through Mattel's 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released. [16] Recalls [ edit ]