It's Not A Diet: The Number One Sunday Times bestseller

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What I loved most was James' attitude and how he speaks. He is very down to earth, real, no bullshit. He simplifies the complicated world of weight loss which I appreciate. Finally, consider whether you're looking specifically for a cookbook or one that will provide you education on a particular way of eating without necessarily giving you recipes. While many cookbooks will have some content that discusses the origins of food and their nutritional benefits, these books are unlikely to go as in-depth regarding nutrition as less recipe-focused ones. How We Selected

What it all comes down to in losing weight, fat, getting healthier, lowering your BMI etc is just going on a calorie deficit diet. More calories out than in will make you lose weight, it's really that simple.

Same with food prep programs like Jenny Craig. Yes, you'll lose weight. But you won't know how to do it WITHOUT THEM. And that's what they're counting on. If you're looking to switch up your diet, the first thing you should ask yourself is why. What exactly do you want out of a diet?

This isn't new or innovative but I can see how James' personality and his philosophy would make for a convincing proposition for someone, who struggles to implement healthy habits. This book is an equivalent of an attentive friend, who sits you down and tells you that you need to get off your butt (mate) and stop being a knob. James Smith isn't about that life. He wants you to join his program (or don't, you can learn a lot from him for free on social media), learn as much as you want or need, and then go on about your life without a recurring bill showing up on your credit card each and every month until you die. (Except maybe that gym membership charge. But only if you use it. :P) It’s about grabbing life by the balls, not allowing yourself to be tied down by a diet, a shitty job or partner, someone else’s opinion or too much body fat. There is no puritanism here. Just a solid understanding that people need to live their lives and an approach that lets them take more control over their own life without being dragged in by marketing, spin or bullshit. I'm going to recommend this book to everyone - gym rats like me as well as everyone else. Preventing obesity and disease should be a social goal. Man I really dislike this book and this guy. What a load of rubbish I just listened to. It was like he was having an argument with someone the whole time.A lot of the book was rehashing stuff that I was already familiar with, having followed him and suchlike, but that's to be expected. His social media and online presence will only reach so many people, and despite how much his following has grown in the last few years, a book, published and released into the wild, will reach a much vaster audience, and likely a good chunk of those readers will not know who he is or what he's about. There is a ton of good information in here, but it is true to its word that it is NOT a diet book. You will not come away from this book with a new fad eating plan that's guaranteed to burn the fat into lean muscle overnight without lifting a finger, just eat this one mystery food every day at 3:29PM and watch the fat melt/burn/evaporate/transfigure off like the magic it would be. You will come away from this book with a LOT more information, a much improved fitness industry Bullshit Detector, and a more positive outlook on your prospects for achieving and maintaining a lifestyle that works for you.