Timex x Coca-Cola 1971 Unity Watch Collection

Product Information

Leading giants Timex and Coca-Cola have come together with an iconic launch of their limited-edition watches, namely Timex Standard, Q Timex, and Timex T80. This iconic drop brings together vibrant colours and classic imagery together to unite the cry of tolerance with hope. It also reinforces America’s creativity, which they want the Indian consumers to strongly connect with. Detailed with nostalgic 70s-inspired hues and designs, the beloved Q Timex sports an iconic peace sign that evokes the spirit of unity and love. Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola, to herald an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola’s time-honored 1971 “Hilltop” commercial and the unity message it portrays.

You’ve got the brawn, I’ve got the brains. Let’s make lots of money.Both parties bring something different to the table. Problem: Coca-Cola may dwarf Timex, but both are big old companies that have seen better days. Are they grasping at the same straws? What is the first thing that comes to your mind when you hear “I’d Like To Buy the World A Coke?” The famous Italy Hilltop 1971 commercial of Coca-Cola comes to life in front of your eyes. What if you could experience the same emotion through a watch? In troubled times, small moments of joy can change the world. We learned this half a century ago when, during an era of turmoil and division, the simple act of sharing a Coke became a rally cry for tolerance and hope,” said Kate Dwyer, Senior Director of Global Licensing for Coca-Cola. “Now, we are proud to honor the enduring spirit of our legendary ‘Hilltop’ commercial as part of the 1971 Unity Collection.” While the industries of these outstanding American businesses differ, they share a common belief in each of their products, whether an antique watch or an ice-cold bottle of Coke. What do Timex India and Coca-Cola have in common? Asking someone for a bottle of Coke equated to the gesture of asking someone for the time. Beliefs of overcoming obstacles, starting a decent dialogue, and forming a connection. In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture — a way of bridging differences, striking up good conversation, and finding community,” says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. “We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We’re thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony.”The digital Timex T80 blends brilliant and whimsical color with a timeless message of compassion and peace by playing the legendary song ‘Hilltop’: ‘I’d like to teach the world to sing (in perfect harmony).’ Combine it with your next Indo-western ensemble to make a statement while remaining elegant. Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex's rallying cry and WE DON'T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity. The classic quote from the jingle, “I’d Like to Buy the World a Coke,” became a campaign slogan for sensitivity and wish almost overnight, elevating the bottle from a remedial course enjoyed by millions around the world—to a richer notion that still represents a shared experience between all people even now.

Colorful and commemorative, the three limited edition watches celebrate a timeless message of love and harmony – just as relevant today as it was 50 years ago. Detailed with nostalgic 70s-inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion. Probably everyone knows that the main hook of this collection is the design, so that's why I will be focusing on that, too. Let's face it – all three models are pretty much an evergreen offer of the brand, about which everything has been said, and to repeat all the unnecessary information would be useless.So what the hell 1971 is about? Why commemorate that crappy year? As if this wasn’t crass enough already, it’s all about a commercial. Apparently that stupid “I’d like to buy the world a Coke” commercial is a half century old. Like Timex and Coca-Cola, the so-called “Hilltop” ad was a really big thing at the time.

Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex’s rallying cry and WE DON’T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity. The splashy tutti-frutti graphics use all the real estate allowed on the little 34mm Timex T80. I guess this is a nod to psychedelia. Like the others, it does look like a promotional item attained by sending in bottle caps. In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture -- a way of bridging differences, striking up good conversation, and finding community," says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. "We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We're thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony." Some might think that Timex only wants to have their share in this legendary event, however, I think of this step as an example of the original thought being beautifully carried out: every one of the three Timex "Hilltop" models is entirely different, yet together, they create a perfectly harmonious line. I'd like to buy the world a CokeThe intricacies, loud colors, and tinge of nostalgia add a celebratory element to this launch. The timeless spirit of togetherness, optimism, love, and wishfulness is a cheerful reminder to seize opportunities for bonding whenever they present themselves. The Hilltop commercial for Coca-Cola was one of the most persuasive advertising of all time. Its themes of peace, love, harmony, and hope perfectly characterized the changing cultural scene of the 1970s when it was first broadcasted in 1971. Colorful and commemorative, the three limited edition watches celebrate a timeless message of love and harmony – just as relevant today as it was 50 years ago. Detailed with nostalgic 70s- inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion.