Heart of Heart Window Clings Valentines Decorations - Heart Window Stickers for Home or Shop Decoration - Small

Product Information

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

No matter what theme you choose, it’s important to have a clear vision for your window display before you start building anything.

How to make your retail window displays pop

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery. You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.” What you should steal This cardboard cut-out window display is an example of cost-effective visual merchandising. Clearly getting the message across, this lightweight display allows passers-by to still see inside the shop, while communicating the theme and tempting shoppers inside. 6. MannequinsDepending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design. 2. Start with a story based on a theme As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints. How to create window displays in 8 steps It helps to begin with a theme, then use your storytelling prowess to turn it into something more sophisticated. A bright and well-lit window display is always eye catching, especially at night. “By lighting it properly, you avoid negative shadows that can make garments look small or dowdy,” Mujica advises. 5. Bergdorf Goodman We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles. 8. Take a final look at your retail window display