Fundamentals of Marketing

Product Information

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change. This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined: If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

You ask a member of the sales team to present the live stream with you and ask a member of the product team to be on hand in case any unexpected questions arise.

Staying Up-to-Date With the Latest Marketing Trends

While word-of-mouth is an effective way to let people know how great your brand is, it’s simply not enough. Marketing is an essential part of any business, and ignoring it, or not spending enough effort on it, could spell disaster in the long run. Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. Strategic advisor Rebecca Lieb describes how content has evolved to be the most important aspect of a marketing strategy. This book walks readers through the evolution of new media and how it’s shaped how marketers connect with consumers today.

Where your product or brand is featured is another key marketing fundamental. How you promote your brand ultimately leads to your success (or failure…) PromotionCustomer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. Processes” refers to two different types of processes in the business you are marketing: the processes you follow as a marketer and the processes everyone else follows in their job roles. Ensures that customer expectations are met, and that your final offering matches the promises you made during the sales process

We’ve discussed how adding value and satisfying your customer’s pain points are crucial to the success of your marketing campaign, and your business as a whole. But what does “value” and “satisfaction” actually mean?Traditional Marketing — marketing that doesn’t take place online, such as TV or radio adverts, printed ads and billboards.