The Girl, the Bear and the Magic Shoes

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The new production studioaims to deliver craft without compromise using its proprietary software, "The Pathway", which will enable technology and a human approach to work seamlessly together, enabling content creation, adaptation as well as the creation of more personalised data using content. Wavemaker UK is responsible for all media planning and buying for the campaign. Media activations will appear on high-profile AV launch spots across England, Wales, and Scotland to ensure the core message reaches and lands with its target audience. This will include a two takeover at the O2 in London and a mural in Manchester Arndale near the city centre for 4 weeks. With 250 “makers” already on board, the launch of Girl & Bear (named after VCCP’s logo) is essentially a way to consolidate and clarify of an existing offering, and presumably make more money in this increasingly lucrative area. Already, the new studio counts Domino’s, O2 and White Claw among its clients. And speaking of his love of fishing, with a fishing rod no less, Veronika added: “Archie spends every day with us and is madly in love with water. He loves it very much when I take him to new places”. @sib_bears As she archives the library’s contents, slips of paper fall out of hefty tomes, with the colonel’s handwritten notes on the theme of bears: in myth, history, legend. She is ostensibly there to excavate histories of settlement in the region, but she keeps finding bear-related musings.

Girl&Bear are also working with VCCP Group towards achieving B-Corp status. Committed to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl&Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. MD at Girl&Bear, Claire Young , added: “For us ‘how’ we make things is just as important as ‘what’ we make for clients. I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we’re in the business of ‘and’. World class integration is something that VCCP is famous for, and with Girl&Bear we are now in an even stronger position than ever to deliver on that promise.”

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Girl&Bear launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2. The Girl&Bear senior leadership team will report into VCCP London’s Chief Executive Officer, Andrew Peake and VCCP’s Group Chief Creative Officer, Darren Bailes. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make," Coleman added. Wars have been declared for less!' M&S accused of cultural appropriation by Spanish shoppers for selling Chorizo Paella Croquetas (and even the British ambassador is getting involved) Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world.

Young said: “I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale or craft – we’re in the business of ‘and’.” Although research has revealed that smokers believe littering is a negative behaviour, it also revealed they didn’t see their cigarette butts as rubbish. To bring the campaign to life, we used innovative research methods to identify not only what smokers say, but also how they feel subconsciously. Founding partner and group CEO at VCCP, Adrian Coleman, said content creation and production is something it has always offered to its clients and as the making arm of VCCP, Girl&Bear now elevates the agency's production offering globally, bringing further cohesion to the group, and a challenger proposition to other networks. She said she ran outside after hearing her dogs barking and at first thought the bear was a "funny-looking dog." When she noticed it was a bear, she sprinted toward the animals.What do you think of when you think of a bear? A large, lumbering creature, unpredictably violent? Perhaps you think of Grizzly Man, Werner Herzog’s jaw-dropping film about a man killed by one of the creatures he so adored? Do you think of the bearded, heavy-set man contrasted, in the informal typology among gay men, with the skinnier, more feminine twink? Or perhaps you think of a cuddly toy? Austin added that VCCP has always produced beautifully crafted work. With Girl&Bear, it will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent.

The “sex wars” of the 80s were on the horizon, and heterosexual feminists were grappling with men as objects of desire who can nonetheless always pose a threat. Engel is playful, slyly winking on these questions; riffing, for example, on age-old misogynistic associations of women’s genitals with fish, as when Lou buys fish for the bear, which repels her. The campaign’s approach and creative was informed by research carried out with smokers by Cowry Consulting and our VCCP Stoke office. Added to this it was key to campaign success that the messenger chosen to deliver the fact was likeable and able to cast judgement while provoking the right emotional response. Cigarette butts account for 66% of all litter in England, yet many smokers do not consider dropping them on the ground to be littering. So how do you bring about behavioural change? 🚬 Today is the launch of our first campaign with UK-based independent environmental charity Keep Britain Tidy “Cigarette Butts are Rubbish,” created alongside Cowry Consulting and Wavemaker UK to stop people dropping cigarette butts.Girl&Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I’m excited to be joining the team," he said. Paedophile teacher who abducted 15-year-old schoolgirl and fled to France is fired from his new job at a Kent bakery after employers learn about his 'sensitive history' Girl&Bear launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2 . Lights out and away we go!' Drunken British Formula 1 fans cause chaos at Abu Dhabi Grand Prix in mass brawl that saw spectators bottled with prosecco VCCP Group supercharges production offering with launch of global content creation studio, Girl&Bear.

One 17-year old, Hailey Morinico, was shown on video dashing toward and pushing a bear off of her fence in a now-viral TikTok post. Warped Hamas warlords REFUSE to release youngest hostage instead handing 10-month-old Kfir Bibas to separate Palestine terror group operating in city expected to be obliterated by IDF According to the agency, the system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl & Bear’s makers around the world can work more efficiently as well as give clients a seamless delivery experience. When Bear was first published, to great acclaim and some controversy, the feminist and women’s liberation movements had been burgeoning for some years in North America and Europe. While the utopian hopes of the 60s had fractured, legislative change had been enacted around abortion, contraception, and equal pay. Arguments for equality and freedom were unfolding alongside internal divisions as to what this freedom would look like. In the late 70s, the emphasis on the right to have a sexuality would be critiqued as the preserve of a largely white cohort, by feminists of colour for whom their own depiction as inherently sexual was a greater source of violence. At the time Engel was writing feminists were grappling with men as objects of desire, who can nonetheless always pose a threat

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VCCP’s new studio is set to offer clients a new proprietary software platform, The Pathway, which will enable asset creation at a greater scale by automating certain parts of the production process. “The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels,“ said the agency in a statement. William Hague says the prospect of The Telegraph being owned by a UAE-based company is 'disturbing and should be prevented' No clean getaway! British family catch cleaner stealing their property - and hiding it in her BRA - after setting up secret camera in their four-star Benidorm hotel room The commotion caught Morinico's attention, and without thinking, she told KTLA news, she ran over to defend the family pets.