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On the outside, the recyclable bottle’s shape is inspired by the saddle flask as a nod to Edward’s love of the outdoors, and the Daimler wheel motif on the stopper links to him being the first royal to own a motorcar. Today, 10% of profits goes to The Prince’s Countryside Fund, established by his great-great grandson Prince Charles in 2010 to empower family farms and rural communities to survive and thrive, creating a sustainable future for the countryside and our whole nation. King Edward enjoyed the beverage and drank it regularly, sharing it with his friends, particularly during hunting trips. It also became popular with the royal family, and when King Edward died in 1910 the family continued to commission hundreds of cases annually. [1]
It remains popular even today when people go out hunting – an activity which takes place in winter, when it’s very cold,” says Ronnie, “It was typical to have a ‘stirrup cup’ before going out on a hunt, a tot of something to calm you down before getting on a horse, and it was just as typical to carry a flask throughout the day.”Originally formulated by Berry Bros. & Rudd for King Edward VII, The King’s Ginger is a beautifully warming, revivifying elixir with a spicy-yet-honeyed flavour, perfect for the wintery outdoors. The new bottle allows the liquid to be the hero; it takes the design from staid tradition to a more refreshing, convivial experience,” says Guy. “During the re-design, we knew we needed to shed new light and energy on a brand which had been around for a long time and give it appeal to a new audience.”
The brand story behind this liqueur revolves around King Edward VII who reigned from 1901 to 1910 and is said to have been a thoroughly sociable chap who amongst other activities enjoyed driving his horseless carriage, a Daimler. The brand legend has it that his physician was concerned about Edward's health, exposed as he was to the elements in his new automobile. Thus he commissioned Berry Bros. & Rudd, the King's wine and spirits merchants to formulate a liqueur to warm His Majesty. In 1903 King Edward VII granted Berry Bros. their first Royal Warrant. The King's Ginger is an English liqueur by Berry Bros. & Rudd. The liqueur was originally created for King Edward VII. After his death in 1910, it was commissioned exclusively for the royal family. In 2011, it was standardized and made available to the public in select countries.
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Right: a Lincolnshire porter bottle from a merchant in Boston. We found several porter bottles in the ditch. Porter as a drink was going out of fashion by the 1880s. See the post on a porter bottle. There is no time like Christmas for sharing a dram with family and friends, and while whisky may be peerless in the world of alcohol, it can be rewarding to veer off the well-trodden path on occasion. After falling in love with Fraiser of Scotland’s strawberry liqueur this time last year, I decided that my festive cabinet would not be complete this time around until an alternative was acquired. As ever, I turned to my local specialists at the Good Spirits Co. who recommended, amongst many others, The King’s Ginger, from London wine and spirits merchant, Berry Bros. & Rudd.
We’re delighted that the latest iteration of The King’s Ginger was awarded a gold medal by the San Francisco World Spirits Competition in 2021. In contrast to the previous bottle, the new bottle is also fully recyclable. Sustainability is a key consideration behind the new design, broadening its appeal to a new audience of socially and environmentally conscious consumers.Originally made by Berry Bros & Rudd for King Edward VII, this has become a bit of a Christmas classic, its pure gingery spiciness working very well in solo-digestif style or as the partner, with a good Scotch blended whisky, in lieu of ginger wine in a souped-up whisky mac. We collaborated with design agency Stranger & Stranger to revitalise The King’s Ginger for a new age. The new bottle comes in the shape of a saddle flask, the sort that Edward VII would certainly have carried, in recognition of its heritage.
TheKing and his hedonistic environs co-existed in perfect symbiosis.In stark contrast to his famously austere motherQueen Victoria, Edward VII’swell-documented interest inmotorcarsandlife’s indulgencesled to an image of acharming“bon viveur”which has endured to this day.Long before they were widely available to the general public, theKing was the proud owner of eight Daimlers, which he called “horseless carriages”.The speed limitin the vicinity of St James’sat the time was20 miles per hour(the speed ofa trotting horse)but theKing was known for his passion for speed– an unexpected factor that would nudge him towards Henry Berry’s ginger cordials. The birth of The King’s GingerThe bottle has been opened, I poured a good measure into a glass, took a small sip and it is a very different drink. Very nice but very different. The King’s Ginger – our favourite ginger and lemon liqueur – is steeped in 117 years of history, since its inception in 1903. The story behind it is just as colourful as the king it was named for. I speak to Ronnie Cox, our Brands Heritage Director, to uncover the details of its rich heritage. The King and his neighbourhood The Edwardian times were really the heyday of shooting: it was the pursuit of the landed gentry, aristocrats and friends of theKing.Edward VII or his friends would introduce The King’s Ginger to theirfriends, and it became a secret success amongst the very few – well before the days of the commercialisation of the brand.” In 1903, St James’s Street was thethrivingepicentre of London’s clubland; a districtassociated withthe leisurely pursuits of high society, from gunsmiths and hunting shops to hatters and cigarstores – and, of course, wine merchants. Henry Berry was leading up the companyat the time. He would have introducedthe physicianto various sorts of cordials, as they were called in those days,one of which would have been thebrandy and ginger cordial.”
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