What You See Is What You Get: My Autobiography

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McGinty, Stephen (15 February 2008). "Not-so-sweet response to Sugar's 'outdated' remarks on women". The Scotsman. UK . Retrieved 26 May 2009.

BBC One – The Apprentice – Lord Sugar". BBC. Archived from the original on 9 August 2007 . Retrieved 31 January 2020. Anyone reading an autobiography of Alan Sugar will want to glean some of his business savvy. And he delivers. Even his section on running Tottenham Hotspur FC provides insights into his attitudes and working methods Lord Sugar says he will leave the country if Jeremy Corbyn becomes Prime Minister". Yahoo. 12 December 2018 . Retrieved 14 December 2018.Kranish, Michael (19 January 2017). "A fierce will to win pushed Donald Trump to the top". The Washington Post. The Apprentice – The Board". BBC. Archived from the original on 8 April 2007 . Retrieved 8 May 2007. O'Grady, Sean (10 May 2006). "The Big Question: 'The Apprentice' is a hit – but how good a businessman is Sir Alan Sugar?". The Independent. Archived from the original on 11 November 2012 . Retrieved 21 January 2011.

Wollaston, Sam (25 March 2009). "Sam Wollaston meets Sir Alan Sugar, star of The Apprentice". The Guardian . Retrieved 10 January 2015. Sugar was the owner (and Chairman of the board) of Viglen Ltd, an IT services provider catering primarily to the education and public sector. He resigned his position on 1 July 2009. Following the sale of Amstrad PLC to BSkyB, Viglen was Sugar's sole IT establishment [49] until its sale to XMA in 2014. [50] Amscreen Sugar is Chairman of Amscreen, a company run by his son Simon, specialising in selling advertising space on digital signage screens that it provides to retailers, medical centres and leisure venues. Apprentice winner Yasmina Siadatan worked there, selling into the NHS. [51] If you look up to Sir Alan Sugar and aspire to his success, the coworking environments available at Headspace Group can put you in the right frame of mind for fruitful business collaborations.The end of the book closes with his time at The Apprentice and his appointment as advisor to the Government.