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Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. FDA asked to investigate Logan Paul’s energy drink, Prime, which has the caffeine of 6 Coke cans. Associated Press. Accessed 9/22/2023. As for caffeine and children, the American Academy of Pediatrics suggests that children under the age of 12 years not consume any caffeine and recommend that children ages 12 to 18 years not exceed 100 milligrams of caffeine per day [2] Parenting in ‘caffeine nation’. CentraCare. Accessed 10/12/2023. [3] Caffeine and Children. American Academy of Child & Adolescent Psychiatry. Accessed 10/12/2023. . Dr Lee also notes that there is added zinc, and said: "Most children do not need zinc supplements – it is readily obtained from the diet. This can cause symptoms too, such as vomiting, diarrhoea and headaches." Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation."
Prime Hydration is formulated more like a sports drink as it contains electrolytes and vitamins, says Avery Zenker, a Canadian-based registered dietitian at EverFlex Fitness, a personal training program. Prime Energy is more of an energy drink, primarily due to its substantial caffeine content, recognized as a stimulant, she adds.For a sports drink, Prime Hydration is high in potassium and suboptimal in its carbohydrate content at 5 grams, adds Kansas City Chiefs’ sports dietitian Leslie Bonci. Optimal carbohydrate content is 4 to 8 grams per 100 milliliters, so Prime Hydration’s 500 milliliters (one serving) should contain 40 to 80 grams of carbohydrate, Bonci explains.
Electrolyte replenishment is important after strenuous exercise, emphasizes Lindsay Malone, a private practice registered dietitian and instructor at Case Western Reserve University in Ohio. Interestingly, Prime Hydration provides less sodium (10 milligrams)—an electrolyte that maintains fluid balance—in comparison to other sports drinks, notes Zenker. While the coconut water base offers potassium, which can contribute to sweat replenishment, Prime is missing the mark on the electrolyte we lose the most through sweat—sodium, says Dana White, a registered dietitian nutritionist and certified athletic trainer in Connecticut. It can also interfere with sleep, which children need plenty of. She added: "Caffeine results in an increased need to pass urine, so will not help at school with more trips to the toilet and could contribute to bed wetting." Prime Energy drinks include a label indicating that they’re not recommended for individuals under 18 years of age, those with caffeine sensitivity and women who are pregnant or nursing. This practice aligns with the American Beverage Association’s (ABA) labeling guidelines for caffeinated beverages. Prime Hydration Ingredients Prime Energy contains 200 milligrams of caffeine in its 12-ounce serving cans. The FDA specifies an intake of 400 milligrams of caffeine a day in healthy adults is generally considered safe and not linked to adverse effects such as insomnia, jitters and fast heart rate. UFC announces global marketing partnership with Logan Paul and KSI for their Prime Beverage Brand. UFC. Accessed 9/22/2023.However, from April they are set to be more widely available in the UK, and a doctor has issued a warning to parents about children about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy.
A primary concern with Prime Energy is its caffeine content, which is especially significant for parents to consider, says Malone. Although Prime Energy labeling indicates the beverage is for those 18 and older, she observes that Prime “heavily markets toward young people who may not realize there’s a difference between Prime Energy and Prime Hydration.” Logan Paul vs. KSI 2 fight results, highlights: KSI wins controversial split decision in celebrity bout. CBS Sports. Accessed 9/22/2023. The brand, which comes in ‘hydration’ and ‘energy’ forms is ubiquitously available and was launched as a social media, influencer-type product that has the undivided attention of children under the age of eighteen,” writes Sen. Schumer in his letter. “These same children are also the target market for Prime. Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content.”
Additionally, Prime Hydration contains B vitamins, and while those are important nutrients, they don’t add anything to the hydration potential of a beverage, says Bonci. White agrees, explaining “you don’t lose B vitamins in sweat.” These nutrients are very common in the food supply and carry low risk of deficiency for most people, adds White. Artificial sweeteners are calorie-free— however, they aren’t well-studied in children and typically taste sweeter than sugar, promoting a sweet preference, according to Zenker. While artificial sweeteners are generally considered safe, there’s still much research needed, especially regarding their long-term effects, she adds. Prime Energy Ingredients
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