Carlsberg Export Lager Beer 24 x 568ml Pint Cans (Pack of 24)

Product Information

The old brewery in Copenhagen was once open for tours. [16] In January 2020, the brewery was closed for a complete refurbishment. [ citation needed] It is not known when it will reopen. Carlsberg merged with Tuborg Breweries in 1970 forming the United Breweries AS, and merged with Tetley in 1992. Carlsberg became the sole owner of Carlsberg-Tetley in 1997. [8]

Carlsberg Export cans are 4.8% ABV. Our premium pilsner lager with a satisfying full-bodied malty flavour, is crafted by our UK master brewers using a unique Danish recipe and yeast. Carlsberg was featured in the film Ice Cold in Alex (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for". [ citation needed] The company is a significant operator in the brewing industry in Azerbaijan, Kazakhstan and Uzbekistan, owning its subsidiaries through Baltic Beverages Holding which initially was a joint venture between Carlsberg and Scottish & Newcastle in Russia. [13] It had a majority interest in OAO Baltika Breweries, the largest brewery in the Russian Federation and Eastern Europe. [26] In the spring of 2023, Carlsberg announced that it was leaving Russia and plans to sell its business before the end of spring. In late June, the company announced that it had closed the deal without naming a buyer. The deal is awaiting approval from the Russian authorities. [27] In July 2023, the Russian government seized the shares of the Carlsberg-owned Baltika Breweries and placed the company under the control of the Russian Federal Agency for State Property Management. [28] Hop Statistics - Hops Growers Union of the Czech Republic". www.czhops.cz . Retrieved 5 September 2010. Carlsberg becomes no.2 in Greece with Olympic Brewery takeover" (Press release). Reuters. 18 November 2014. Archived from the original on 19 October 2015 . Retrieved 30 June 2017.Uth Creative secures Carlsberg's Rugby Sevens work". Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd . Retrieved 14 December 2015. Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market. [61] [62] It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg". [63] This tradition of sharing has long been running through the Carlsberg business and in 1869 J.C. Jacobsen decided to continue the trend and share his Pilsner creation with the rest of the world. As of August 2011 Carlsberg also became Arsenal F.C's official beer sponsor for three years. [80] Carlsberg has also sponsored the Hong Kong Rugby Sevens in 2015. [81] The Carlsberg Visitors Centre is located at 11 Gamle Carlsberg Vej, 2500 Valby, Denmark at the location of the first Carlsberg Brewery. In the courtyard is a smaller replica of the Little Mermaid Statue that Carl Jacobsen donated to Copenhagen. Also located in connection with the Carlsberg visitors Centre is the Jacobsen House Brewery, a micro brewery creating the Jacobsen speciality range of hand-crafted beers. [59]

The new CEO of the Carlsberg Group, Jacob Aarup-Andersen, said in the fall of 2023 that Russia had stolen their business and that the group would not enter into negotiations with the Russian authorities. [89] See also [ edit ] We Danes love to share, it's in our nature. That's why at Carlsberg we've been exporting our finest beer since 1869. And to this day, we still share our unique purified yeast to our Master Brewers in the UK - so that you can enjoy this full-flavoured premium lager at its very best. The WTSA has already called on the government to delay the duty reform move with fears that mass action could occur as drinks businesses look to save money. Spitfire, meanwhile, was reduced from 4.5pc to 4.2pc by its owner Shepherd Neame, saving it 3p per 500ml bottle.This morning, the chief executive, Miles Beale has responded to the Carlsberg story on social media, pointing out that it is not as easy for spirits and wine brands to cut ABV and save costs as breweries can do. OMX Copenhagen 25 (OMXC25CAP)". Archived from the original on 13 March 2022 . Retrieved 8 September 2023. {{ cite web}}: CS1 maint: bot: original URL status unknown ( link)

It is a Danish beer brand founded in 1847. It is one of the largest brewers in Europe, producing a range of lagers and specialty beers. The company’s flagship product is the Carlsberg Pilsner, a pale lager with a crisp, clean taste. This beer is widely available in many countries and is known for its high quality and distinctive taste but here in India, you might have heard about Elephant Strong which most people like. Why Choose Carlsberg Beer?

There will however be a ‘draught beer relief’ for brewers who sell their beer on draught, as announced by Chancellor Jeremy Hunt in the March Budget, which means duty in pubs and bars would be 11p lower than in supermarkets. In 2011, "That calls for a Carlsberg" was introduced as the new Carlsberg tagline and has appeared in various television adverts since. [67] The new-look marketing campaign was rolled out across 140 markets and included a new 30-second TV ad called 'Spaceman'. The company wants to boost sales in Asia and the Far East, but there were fears that 'probably' was too subtle as a tagline. [68] Sponsorships [ edit ] Overall, Carlsberg is a well-established and respected brand in the global beer industry and is known for its high-quality products and commitment to innovation and sustainability.