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Tango needed to tap into this audience’s sense of humour with the creators they follow and the communities they’re part of on the platform they go to for entertainment: TikTok. As a true leader in sustainability, you set the tone” – Champagne Telmont’s Ludovic du Plessis on blazing a trail in sustainability
Tango Editions. Sugar Free. No artificial colours or flavours. Vegetarian Society Approved - Vegan. Tango. Although product information is regularly updated, Dee Bee Wholesale is unable to accept liability for any incorrect information.
Soft drink commercials are not cutting through to our audience. To reach them we can’t advertise or disrupt their entertainment, we have to immerse ourselves in their culture which, increasingly, is influenced by creators on social media. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022).
When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.
Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.” Soft Drinks / Product News / Health Trends Britvic launches sugar-free Tango Berry Peachy as first flavour of new Editions series The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans. Berry Peachy is the first flavour in Britvic’s new sugar free rotational flavour range, Tango Editions.
It flipped the norms of the soft drinks market at the time with the “You know when you've been Tango’d” campaign which propelled the brand to success and became one of the most well-known TV adverts of all time. Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and moreGovernment duty charges are applicable from statutory set dates & prices may differ from those shown at time of publication. Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel. of US and 57% of UK GenZ audiences trust product recommendations of people who follow the same content creators (Reaching the Unreachables, 2022)
Our audience’s eyes glaze over at the usual, boring, dry soft drink ads. We needed to catch and hold their attention by eliciting emotion via the bold tastemakers of their communities. But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy. of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022) PERCEPTION. Participants were more likely to agree that Tango is Bold after exposure to the campaign. Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago.Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4% [1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.” More than half of Gen Zs and millennials spend zero hours on ad-supported TV on any given day (Reaching the Unreachables, 2022)
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