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a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015. a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013 . Retrieved 2 September 2015. Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021. Paine, Jake (30 December 2009). "Diddy & Ciroc Offer Cabfare and Metrocards For New Years Eve". HipHopDX . Retrieved 16 July 2022.
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Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [17] [18] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production. [17] [19] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. [17] [18] Jean-Sebastien Robicquet is recognized as a "Commander of Bordeaux" by the Great Council of Bordeaux for his accomplishments in the field of wine/liquor. [17] [18] Marketing [ edit ] Marketing campaign history [ edit ] Heine, Christopher (17 November 2015). "Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset". Adweek . Retrieved 9 October 2021. Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021. Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald. a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021.
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Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021. How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011 . Retrieved 6 December 2014. Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. [3] Etymology [ edit ] a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News. a b c Carruthers, Nicola (12 June 2018). "Cîroc vodka moves into brandy". The Spirits Business . Retrieved 8 October 2021.
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Buy Ciroc Pineapple from Azure Drinks". Azure Drinks. Archived from the original on 2 April 2015 . Retrieved 29 March 2015. If on inspection there is any damage or shortage it is imperative that this is noted on the delivery note at the time of delivery as claims will not be considered if this is not completed. Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6]
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a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015 . Retrieved 1 May 2011. Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets. [ citation needed] In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22] The producer of Cîroc emphasizes its being distilled five times. The first four distillations use column stills and the final distillation is performed in a traditional copper pot still at the Distillerie de Chevanceaux. [7] Flavored products containing vodka [ edit ] All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016 . Retrieved 9 March 2015.
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Ketchum, William E. III (17 October 2016). "DJ Khaled Talks Becoming the Face of CÎROC Mango, Forthcoming Book & Love for Hillary Clinton". Billboard. a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits". When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. [20] It was introduced to nightclubs and venues throughout the United States and marketed especially in cities such as Atlanta and Miami. Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing.
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