Jatt Life Vodka

Product Information

I knew life would be amazing when I had four girls, I just wasn’t ready for the comments I was going to get. I had to build myself up for that - and I’m ready for anyone now. Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter Jatt Life is a disruptor brand but behind the imagery of fast cars, the high life and influencers there is a sound business that is being built on the strongest of foundations.

The Panel noted that the complainant had raised concerns that the word was seriously offensive within the Sikh community. The Panel therefore requested that expert advice be sought from various Sikh representative organisations to understand more about the definition of the term and any potential cultural meanings associated with the word. The Code Secretariat sought a view from five Sikh representative organisations all of which did not respond. On International Women’s Day it’s so important that people like me speak up. Women are a strong force. We should be pushing each other and building each other, and that’s the message I will give to my girls.

Jatt Life Cocktails

Jatt Life, which was only set up in March last year, has already sold more than 200,000 bottles of its vodka across the UK and in Australia, Canada and New Zealand. People have two girls and really want to try for a third child but won’t run the risk in case it’s another girl, and that makes me feel so sad. Baz is very passionate and knowledgeable about his product and it’s very good quality, and I’m always happy to support local West Midlands brands because it helps the whole area to do well. Baz said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.

In the South Asian community I’m from, girls are seen as inferior. Boys are celebrated, while girls are seen as a burden, bringing pressure on a family.The Panel considered the name ‘Jatt Life’, and whether it had any connotations that could cause serious or widespread offence. The Panel discussed its own research of the word ‘jatt’ and stated that it understood that the term referred to a member of an agricultural people who resided mostly in Punjab but were present in other areas of Northern India and Pakistan comprised of Muslim, Hindu, and Sikh groups. Outside of this definition, the Panel understood that the word could be used to refer to a person who was a ‘peasant’ and noted that there was some anecdotal evidence which associated certain stereotypes with the group such as consuming alcohol and living a hedonistic lifestyle. People make these comments without even realising it. It doesn’t come from a bad place, just years of conditioning. My mum did everything for my dad; I can remember growing up, one of four sisters, and when a male cousin came into the room we were told to get up, to make him a drink… Boys didn’t have to cook or clean, but why? A panel of expert tasters gathered at a hotel in London to judge the vodka masters and their comments for Jatt Life’s vodka noted that it had a “a clean, neutral nose,” adding: “The palate has a delicious sweetness, with a little peppery spice and a fresh finish.