Hisense 55E7HQTUK QLED Gaming Series 55-inch 4K UHD Dolby Vision HDR Smart TV with YouTube, Netflix, Disney + Freeview Play and Alexa Built-in, Bluetooth and WiFi, TUV Certificated (2022 NEW)

Product Information

The U7H delivers slightly better picture quality, with a better local dimming feature and slightly better contrast.

The TCL also has much better sound quality, with less distortion and better frequency response, and it gets significantly louder than the Hisense. We've updated the text in the review to reflect our latest test methodology updates and to add information about the Accelerated Longevity Test. It's available in a range of sizes from 55 up to a gigantic 100 inches, and all sizes deliver a nearly identical experience. It has excellent peak brightness and good reflection handling, so glare isn't an issue in a bright room.

An AI-boasting video processing system is on hand to try and permanently optimise picture performance, while an Ultra Motion processor provides a decently diverse range of settings to help take the edge off 24p judder, or make 50/60Hz sport look more fluid and crisp. Scene-by-scene modification of brightness, colour saturation, and contrast yields astonishing picture accuracy. This high flicker frequency isn't noticeable to most people, but it can cause headaches if you're sensitive to flicker. It also has great color volume and impressive color gamut, with nearly full coverage of the DCI-P3 color space, so games are vibrant and visually impressive. Skin tones look slightly more detailed and less plasticky, and colour tones enjoy a little more finesse, helping the picture look slightly more three-dimensional and 4K.

Unlock astonishing levels of colour purity with Quantum Dot Colour with best-in-class overall video and audio solution, featuring all HDR formats and presenting a wide colour range.Unlike the Hisense U7K You can get some marginal benefits to the HDR10 picture by tinkering with the provided Dynamic Backlight and Adaptive Contrast controls, with the Medium settings adding a little punch without pushing anything out of kilter. DTS Virtual X: Premium audio post-processing solution for TVs that brings height to the entertainment experience. The Low and Medium Adaptive Contrast settings actually make black levels worse, in fact, and while the High setting does improve black levels a fraction, the extent of the improvement is not nearly enough to class as a ‘fix’.

Due to its local dimming feature and its significantly better contrast, blacks are much deeper on the U7H, so it performs better in a dark room. Second, while the 55A7GQ’s colours are routinely impacted by the screen’s inescapable grey overwash, there’s enough subtlety in the way blends and tones are presented to reveal that the TV’s core colour processing is pretty good, in keeping with other Hisense TVs we’ve seen recently.With its trim, gleaming, faux metallic screen frame, the E7K manages to look like a proper mid-range TV rather than a budget TV with delusions of grandeur. Finally, the U8H looks better in a bright room as it has much better reflection handling and gets much brighter in SDR, meaning it can handle more glare. The Hisense is also much better when it comes to HDR due to its better color volume, wide color gamut, and better HDR peak brightness, so HDR content is more vibrant and lifelike, and bright highlights pop more than they do on the X75K.