42BELOW Premium Vodka, Quadruple Distilled, Made with New Zealand Volcanic Spring Water, 40% ABV, 70cL / 700mL

Product Information

To maintain its freshness and character, 42 Below Vodka should be stored in a cool, dark place, away from direct sunlight or extreme temperatures. An opened bottle is best consumed within two years to enjoy its optimal flavor. Does 42 Below Vodka Contain Any Allergens? Dave They are chilled in the freezer for several hours, then poured into shot glasses and sipped. “Shot” is less accurate than “sipped straight” in terms of how I drink it, but “shot” is an easier to identify term.

Manuka Honey 42 Below Vodka is made with New Zealand manuka honey. It has a smooth and mellow flavor with notes of caramel. Below Vodka is made using a three-step process. First, the wheat is milled and mixed with water to create a mash. This mixture is then fermented for around two weeks before being distilled. The final step is to filter the vodka through charcoal to remove any impurities. Feijoa plans to target the higher class youth market consisting of high-end nightclubs, hotels, and restaurants plus the demographic that frequents these enterprises: youthful professionals, younger professional people, and others with an prosperous standard of living.

High Quality

Bacardi Limited is the company that has bought out 42 Below in 2006 and has made 42 Below its irreverent completely out there vodka for those who want to do things differently. The board of Bacardi Limited consists of 14 members of the Bacardi kin and four autonomous directors. Bacardi Limited runs its empire with the presence of an International Leadership Team that looks after the main decisions of all its brands, 42 Below being one of these.

In the company's first year or so, there were many cynics who said New Zealand could not make vodka. Below Feijoa Vodka is entering into a completely new market segment under flavored vodkas where the targeted consumers already have preferences when it comes to buying vodka. Thus, it is necessary to carry out a SWOT analysis of both 42 Below Feijoa and the competition so that the company can obtain a lucid view of this new environment. An industry analysis will help Feijoa to create the precise brand awareness for its own vodka and to understand the nature of its competing products. An innovative orientation for the intuitive sensing of what the market needs involves an entrepreneur who can come up with a new idea first and then think about how and where he will sell the product (Stokes, 2000). This opportunity-focused posture was adopted by 42Below and allowed strategies to emerge over time (Rahoi-Gilchrest, 2007). Instead of selling vodka, they sold stories and experiences that are unique from branding to production; a positioning that gave them an exceptional competitive advantage (Morrish HYPERLINK “#idb19″et al.HYPERLINK “#idb19”, 2010). He said while New Zealanders were not traditionally vodka drinkers, they were not traditionally wine makers or high fashion designers a few years ago either. Feijoa Vodka’s environmental scan has determined that Feijoa has a number of competitive advantages over brands in the NZ flavoured vodka market. As a quality brand, it surpasses vodka in the lower and mid price ranges. Its major competition in the mid price category is Absolut but Feijoa has a unique filtering process with distinctive and pure NZ ingredients and it has 2% more alcohol content than Absolut.

Cite This Work

If u drink this neat after something bitter, say, beer or whisky, the perfume sweetness will surprisingly reveal itself than that of other wheat based vodkas.