White Horse 1l Blended Whisky

Product Information

Also being marketed as part of the White Horse collection was Glen Elgin 12 years old Highland Malt (for the Japanese market) and Lagavulin 12 years old Islay Malt. The former is still around, but no longer exclusive to Japan, and there are now many variations of Lagavulin, but without the White Horse connection, which has been eclipsed by the cult of the Islay malts, in which Lagavulin has been a major beneficiary in its own right. Ownership soon passed to the Glen Elgin-Glenlivet Distillery Co. Ltd and, in 1907, to J.J. Blanche of Glasgow. DCL later acquired it through Scottish Malt Distillers Ltd and responsibility for it was subsequently passed to White Horse Distillers Ltd. Glen Elgin, like Lagavulin, is bottled at 12 years old, but is, of course, a totally different sort of dram. It is slightly sweet on the palate, which is not unusual for a Speyside. The White Horse blending and bottling facility is located alongside Port Dundas Grain Distillery in Glasgow which is owned and operated by another DCL subsidiary, Scottish Grain Distillers Ltd.” White Horse did particularly well in the United States and we have in Whisky Memorabilia an early photograph of their ambitious street advertising in New York in the 1900’s which clearly paid off. Sir Peter’s baronetcy came in the Birthday Honours of 1920, ironically under Lloyd George as Prime Minister. It was small consolation for the loss of his son in war in 1917. Clearly this had been a terrible blow and had no doubt made him more amenable towards the idea of merging with a larger organization or simply selling the company. Given his nature, however, nothing much happened until after his own death in September 1924 at his Ayrshire estate. No sooner had that happened than his name was removed unceremoniously from the title of the company, which was, under new management, soon to be swallowed up by DCL.

If we decide not to exercise or enforce any right or provision of these Terms, such decision shall not constitute a waiver of such right or provision. Brazil, which makes up more than half of the brand’s business, is where the company will focus on recruiting new consumers into the category. The company will also tap into current and emerging lifestyle trends across its key market. Even fruitier on the palate - and creamier - with light golden raisins, banana and more papaya. The smoke is very present but fairly light. Some vanilla as well, and very, very light caramel. The peat is beautiful here. Water brings out more barley sugar, crisp grain and more smoke - an improvement. Robust and complex. A particularly good example of White Horse creativity in their advertising is a hilarious 1961 video of the brand’s global positioning, although some of the ethnic characterization might not pass muster today! You are responsible for all activities through your account. You are responsible for the accuracy of the information you provide to us in relation to your account, and for updating it where necessary. You are not allowed to create multiple accounts. We may terminate or temporarily suspend your account to protect you, ourselves or our partners from (suspected) identity theft or other (suspected) fraudulent (e.g. false, misleading, deceptive) activity. You have the obligation to keep your login credentials confidential. You shall not authorize any others to use or access your account.According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business. Tastings of whiskies bottled decades ago are rollercoaster affairs, and this one touched some impressive heights, and plumbed some intriguingly subterranean depths. But even when it was bad – three of the six whiskies had serious ‘issues’– it never ceased to be fascinating.

The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise‐Bardinet, aims to celebrate the Scottish roots of the brand, while highlighting the whisky’s strengths as an authentic, easy‐to-drink and accessible Scotch. The distillation process spread to Scotland and Ireland by the 15th century via Alexandrian Greeks, Medieval Arabs and Latin Europeans. The Scots and the Irish, who already had a well-developed tradition of farming cereal crops, used the technique to distil from a variety of fermented grain mashes to produce a spirit, most closely resembling today's new make spirits. The Service has been prepared by us solely for information purposes to Members and the Service is based on information we consider reliable and we obtain the contents of the Service from a number of different third party sources (including Contributions), but we do not endorse, support, represent, warrant or guarantee the completeness, truthfulness, accuracy, or reliability of the Services and any information therein. The company produced a booklet in 1935 entitled “Scotch: from Birth to Glorious Maturity”, which is now very hard to find. The secret may be the closure. A pre-1945 springcap was fastened tight as a drum (and took some time to remove). The whisky revealed was a triumph, with integrated, confident smoke, butterscotch moving into darker caramel and coffee bean; and all the serenity of great age.Without prejudice to the section Liability below, the Service may be temporarily unavailable during maintenance, updates, etc. We shall make reasonable efforts to inform you of any unavailability due to maintenance or updates. Lagavulin dates from 1816 and celebrated 200 years of unbroken production in 2016 with the appearance of an 8 years old, a 12 years old and a 25 years old, the latter having already gained scarcity status and now selling at up to three times its price at the time of release. However, there is also an even scarcer option in the form of the 1991 single cask (522 bottles) at 52.5% ABV. This was available only through ballot with the proceeds going entirely to Islay-based charities. White Horse is indeed, a very malty one. Lagavulin has done good things to it. Still, there is that robust blended whisky note, which doesn’t suit so well for me. So not as good as I expected. Fruity notes in a rough and occasionally stingy palate is just not “my cup of tea”. We are talking about too straight forward and robust Seabiscuit here. Blended Scotch Sir Edward’s recorded stagnant sales in 2020, but a new campaign and a beer barrel‐finished bottling could see the brand’s sales recover in 2021.

After the Second World War, explained Dr Morgan, there were profound changes in the way that Scotch whisky was made. New excise laws permitted producers to mash, ferment and distil concurrently, allowing them effectively to treble their production overnight – meaning that equipment could be run harder, with a potentially negative impact on spirit quality. None of the companies mentioned in the above extract from “The Schweppes Guide to Scotch” still exist. Let’s, however, add a few historical facts, which were not fully recorded in 1983. White Horse Cellar blend enters UK domestic market and Logan’s Perfection is launched as a deluxe version. Regardless of whether the Service offers the functionality to contribute, you are solely responsible and liable for any content and information that you create, upload, post, publish, link to, duplicate, transmit, record, display or otherwise make available on the Service or to other Members, such as chat messages, text messages, videos, audio, audio recordings, music, pictures, photographs, text and any other information or materials, whether publicly posted or privately transmitted (“Contributions”).Nothing much more was heard of Malt Mill until a cask was “discovered” in the film “The Angel’s Share” released in 2012. It was, of course, a prop and not the real thing! However, there is a bottle of Malt Mill new make spirit from the last ever distillation on display in the Lagavulin visitor centre. Within DCL White Horse became the license holder of both Lagavulin and Glen Elgin distilleries, although operationally they became the responsibility of DCL’s former subsidiary, Scottish Malt Distillers Limited. Diageo dissolved White Horse Distillers Ltd. as a separate company in 2010. Some years earlier DCL had withdrawn White Horse blended whisky from the UK market, as it did with a number of its brands because of parallel trading, particularly in Europe. However, it continues to be a valued second tier export brand and a very highly regarded standard blend and has since re-entered the domestic market.

We give some examples in Whisky Memorabilia of White Horse advertising over the decades, both in print form and promotional merchandise. Given its long history and being a major brand in the times of expansion for the Scotch whisky industry, the company was a vigorous proponent of advertising, not only in the print media, but also in all manner of promotional activities.Acquiring White Horse was a good move by DCL. In the year before the acquisition the former had launched the “White Horse screw-cap” which replaced the traditional cork stopper. This eliminated the need to use a corkscrew as well as cork spoilage. Sales doubled within six months! Did DCL have a spy inside White Horse? Either way, it proved to be a fruitful marriage. Unless mandatory applicable law provides otherwise, your use of and membership to the Service are exclusively governed by Dutch law. We shall first try to settle any dispute over a dram of whisky. Disputes that cannot be settled over multiple drams of whisky shall be solely submitted to the court of Amsterdam, The Netherlands unless mandatory applicable law provides otherwise. Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). Million‐case single malt brands The Glenlivet and Glenfiddich also struggled to increase their sales, despite both brands registering consistent year‐on‐year growth. Glenfiddich’s volumes tumbled by 20.2% and The Glenlivet fell by 7.2%. We may, but are not under any obligation, to release new functionalities and tools or other features for the Service every now and then. Any new functionalities, tools and features shall be part of and governed by the Terms from the moment they are launched and/or available. Further, we reserve the right to modify, change, discontinue the Service, add or remove features, update the Service, change its appearance, temporarily and permanently, at any time, in whole or any part thereof.