Mike's Hard Seltzer Variety pack, 5% Alcoholic Sparkling Water, 24 x 330 ml

Product Information

Shank, Theresa. "The hard truth about hard seltzer: It's not as 'healthy' as you may think". Inquirer . Retrieved January 21, 2023.

We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” This launch marks the first time that Mike’s Hard Seltzer has been available to consumers outside of the US and UK, with Europe still representing a largely untapped market for the category and consumer awareness beginning to rise. Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer (carbonated water), alcohol, and often fruit flavorings. [1] In the US the alcohol is usually made by fermenting cane sugar or malted barley. [1] Hard seltzer products outside of the US have been found to use either neutral spirit, [2] or fermentation of fruit. [3] The alcohol by volume is around 5% [4] and the calorie-content is relatively low. [5] [6] History [ edit ] Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste.

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Ritzen, Stacey (August 2, 2019). "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com . Retrieved August 3, 2019. Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020.

Across all hard seltzer brands, there is a median of 100 calories, 2g of carbs, 0-2g of sugar while still maintaining 5% alcohol. Additionally, most hard seltzers are gluten free. Seltzer marketing has claimed that these beverages offer a healthier alternative to drinking more calorically heavy alcoholic beverages. [12] Companies use these facts to their advantage, often stating the nutrition facts in easy-to-read and obvious places. The social media presence of hard seltzer companies is massive and often depict healthy people drinking and having fun, further perpetuating the notion that hard seltzers are a healthy alcoholic alternative. [13] However, although it may be ‘healthier’ in many ways, nutritionists have warned that this is not a healthy beverage. Many hard seltzers have added flavoring and are mixed with sugary soda waters to add sweetness. [14] Branding [ edit ] Nanos, Janelle (February 25, 2016). "5th Generation Beermaker Tries to Tap New Market". The Boston Globe . Retrieved April 25, 2020. Since our initial launch last year we’ve seen tremendous growth in the hard seltzer space. As people in the UK actively try to live healthier lives, they are looking for more options in the ready-to-drink space that deliver on taste but remain light and refreshing, relying on natural flavours. a b Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox . Retrieved December 30, 2019. Contois, Emily J. H. (2022). "White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly. 23 (2). doi: 10.1353/asr.2022.0014. ISSN 2475-1790. S2CID 251044774.Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019 . Retrieved April 22, 2020. Pilkington, P. H.; Margaritis, A.; Mensour, N. A.; Russell, I. (January 2, 1998). "Fundamentals of Immobilised Yeast Cells for Continuous Beer Fermentation: A Review". Journal of the Institute of Brewing. 104 (1): 19–31. doi: 10.1002/j.2050-0416.1998.tb00970.x. The concept of flavored malt beverages has been popular since the 1990s. [7] The first widely available commercial example of the style was Two Dogs, which was brewed in Australia in 1993 and was claimed to be the "world’s first brewed alcoholic lemonade" (falsely, because of the pre-existence of traditional drinks like sima, a fermented Finnish drink). Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade. These alcoholic alternatives were commonly known as alcopops in the United Kingdom and malternatives in America. Hard Seltzer Craze Makes White Claw Maker a Multibillionaire". Bloomberg.com. November 8, 2019 . Retrieved January 21, 2023.